Artists Help Launch New Burt’s Bees Lipstick

Burt's Bees Shades Exhibit lips painting

Painting by artist Taisha Teal

Last weekend, I had the pleasure of checking out the Burt’s Bees Shades exhibit at Arta Gallery in Toronto’s Distillery Historic District before it opened to the public. If you haven’t popped by yet, I highly suggest a visit before closing night on March 11 to see the magic for yourself. And if you’re wondering why it’s worth the trip, here you have it: Lipstick was used in lieu of paint.

It’s no secret that Burt’s Bees has long been one of my favourite green beauty brands. They were in the all-natural skincare game before it was trendy, and I respect that. Staying true to their roots for the past 30 years, it wasn’t until recently that the brand forayed into full-fledged makeup. The launch of their instant classic Lip Crayons last spring was all the proof I needed that they were well equipped to take on the challenge of colour cosmetics. And lucky for us, beginning in April you’ll start to see some exciting new additions to the brand’s makeup offerings at a store near you. Notably: lipstick. I’m not talking tinted gloss or balm, or a subtle wash of stain, but legit, full coverage, satin finish, big-girl lipstick—and 14 different shades of it, to be exact—all 100% natural and incredibly moisturizing, thanks to the Vitamin E, beeswax, moringa oil and raspberry seed oil it’s made of.  That’s right, ladies, you no longer need to ingest chemicals to sport a statement lip.

Chrissy Poitras art for Burt's Bees Shades exhibit

Painting by artist Chrissy Poitras. Photo courtesy Burt’s Bees Canada

To celebrate the launch of the lipstick collection while also doing some good for the planet, Burt’s Bees commissioned 10 Canadian artists to create original artworks using the brand’s new lipsticks as paint, to demonstrate just how highly pigmented a natural lip product can be. The results are nothing short of impressive. All pieces are available for purchase (if not already sold), with proceeds going to Wildlife Preservation Canada (WPC). Burt’s Bees has been partnering with WPC since 2012 in an effort to save Canada’s at-risk bumblebees, and this exhibit is just another way the two organizations are working together to further that goal.

Paintings by artists Jessica Gorlicky (left) and Antoine Tavaglione (right)

Paintings by artists Jessica Gorlicky (left) and Antoine Tavaglione (right)

If you can’t make it to the gallery but you’d still like to view the art and/or support the cause, visit Burt’s Bees on Facebook. You can click through the Shades gallery, and then just email serena@wildforbees.ca if you’d like to bid on a piece. Check out the video below (courtesy Burt’s Bees Canada) to see Toronto artist Jessica Gorlicky in action.

I’m wearing one of the lipsticks today (#515 Tulip Tide), and although I haven’t put it to the full eight-hour moisture test quite yet, what I can tell you is that so far their claims hold up: The colour is as saturated as a traditional lipstick, but it feels as light and moisturizing as a balm. It also makes me feel good knowing that not only is the product completely safe for ingestion, but the packaging is made from 50% post-consumer recycled materials. Plus, if you ever make it through the bullet, you can send the tube back to Burt’s Bees free of charge (via the company’s “Recycle On Us” program) to ensure the packaging doesn’t end up at a landfill.

The other new addition to the brand’s expanding makeup arsenal is equally hype-worthy: BB cream! I haven’t tried it yet, but expect a full report when I do.

Shades, an exhibition of lipstick artwork celebrating the new Burt’s Bees Lipstick that loves you back, is on display from February 27 to March 11, from 3 to 8pm daily, at Arta Gallery in Toronto. Hint: There might even be a coupon in it for you so you can try the lipstick at a reduced price. The new Burt’s Bees Lipsticks ($9.99 each) will be available beginning in April at select natural, grocery, drug and mass retailers, and via burtsbees.ca.

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